INDUSTRY INTELLIGENCE

What’s happening
in licensing.

A continuously refreshed view of brand licensing news from around the industry. Headlines link back to the original publishers.

BLH
Google News · Brand Licensing · 31 Oct 2026

MYND™ Drinks Appoints Westbridge Licensing to Lead Brand Collaborations and Licensing - PR.com

MYND™ Drinks Appoints Westbridge Licensing to Lead Brand Collaborations and Licensing  PR.com

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BLH
Google News · Brand Licensing · 30 Oct 2026

Good Bubble has extended Gruffalo license - Total Licensing

Good Bubble has extended Gruffalo license  Total Licensing

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BLH
Google News · Brand Licensing · 30 Oct 2026

Interbrand’s Best Global Brands 2026 - Total Licensing

Interbrand’s Best Global Brands 2026  Total Licensing

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BLH
Google News · Brand Licensing · 30 Oct 2026

Korean entertainment companies sign $16.6 mil. in potential deals in London, Shanghai - The Korea Times

Korean entertainment companies sign $16.6 mil. in potential deals in London, Shanghai  The Korea Times

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BLH
Google News · Brand Licensing · 29 Oct 2026

Licensing Industry Celebrates Record Year of Innovation at 2026 ANZ Excellence Awards - Medianet News Hub

Licensing Industry Celebrates Record Year of Innovation at 2026 ANZ Excellence Awards  Medianet News Hub

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BLH
Google News · Brand Licensing · 29 Oct 2026

Brand Licensing Round Up Week of Oct. 30 - License Global

Brand Licensing Round Up Week of Oct. 30  License Global

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BLH
Google News · Brand Licensing · 28 Oct 2026

Sesame Street’s New Season set to launch - Total Licensing

Sesame Street’s New Season set to launch  Total Licensing

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BLH
Google News · Brand Licensing · 28 Oct 2026

A. O. Smith to sell 81% stake in China unit to CPE for ~$400M - TradingView

A. O. Smith to sell 81% stake in China unit to CPE for ~$400M  TradingView

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BLH
Google News · Brand Licensing · 28 Oct 2026

A.O. Smith sells 81% of its China business to C... - Pluang

A.O. Smith sells 81% of its China business to C...  Pluang

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BLH
Google News · Brand Licensing · 28 Oct 2026

A. O. Smith Announces Majority Interest of China Business Acquired by CPE; A. O. Smith to Retain 19% Stake and Long-Term Brand License - TradingView

A. O. Smith Announces Majority Interest of China Business Acquired by CPE; A. O. Smith to Retain 19% Stake and Long-Term Brand License  TradingView

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BLH
Google News · Brand Licensing · 27 Oct 2026

Centric Brands signs Bearpaw for Slipper and Seasonal Footwear collections - Total Licensing

Centric Brands signs Bearpaw for Slipper and Seasonal Footwear collections  Total Licensing

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BLH
Google News · Brand Licensing · 27 Oct 2026

China Licensing Expo – the final stats - Total Licensing

China Licensing Expo – the final stats  Total Licensing

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BLH
Google News · Brand Licensing · 27 Oct 2026

Brand Central Appoints Haven Global to Grow Absolut Vodka, Malibu and Kahlúa Licensing - Total Licensing

Brand Central Appoints Haven Global to Grow Absolut Vodka, Malibu and Kahlúa Licensing  Total Licensing

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BLH
Google News · Brand Licensing · 27 Oct 2026

Born Licensing Helps Bring Hasbro’s Monopoly to Aviva’s New Menopause Awareness Campaign - Total Licensing

Born Licensing Helps Bring Hasbro’s Monopoly to Aviva’s New Menopause Awareness Campaign  Total Licensing

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BLH
Google News · Licensing Deals · 26 Oct 2026

Food magazine Delicious brought back under new ownership - Press Gazette

Food magazine Delicious brought back under new ownership  Press Gazette

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BLH
Google News · Licensing Deals · 26 Oct 2026

Marquee Brands' Stance Signs Multi-Year Licensing Deal with the NFL - License Global

Marquee Brands' Stance Signs Multi-Year Licensing Deal with the NFL  License Global

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BLH
Google News · Brand Licensing · 26 Oct 2026

Brand Central Taps Haven Global - License Global

Brand Central Taps Haven Global  License Global

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BLH
Google News · Licensing Deals · 22 Oct 2026

Universal Music Group & AI Gaming Company TYGER Announce Licensing Deal - Billboard

Universal Music Group & AI Gaming Company TYGER Announce Licensing Deal  Billboard

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BLH
Google News · Brand Licensing · 21 Oct 2026

Products of Change announces the addition of Wayne Hemingway MBE to its Conference agenda - Total Licensing

Products of Change announces the addition of Wayne Hemingway MBE to its Conference agenda  Total Licensing

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BLH
Google News · Brand Licensing · 21 Oct 2026

Brand Licensing Roundup for the Week of Oct. 23 - License Global

Brand Licensing Roundup for the Week of Oct. 23  License Global

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BLH
Google News · Brand Licensing · 21 Oct 2026

BLE Key Takeaways: Heritage hype, APAC appeal, plush popularity and more - Brands Untapped

BLE Key Takeaways: Heritage hype, APAC appeal, plush popularity and more  Brands Untapped

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BLH
Google News · Brand Licensing · 20 Oct 2026

Winsing Animation Brings Its Hit IPs and Licensing Portfolio to 2026 CLE - Total Licensing

Winsing Animation Brings Its Hit IPs and Licensing Portfolio to 2026 CLE  Total Licensing

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BLH
Google News · Brand Licensing · 20 Oct 2026

Animotion Media Group Partners with Guangzhou Art-land to Expand The Fixies Licensing Programme Across Greater China - Business Wire

Animotion Media Group Partners with Guangzhou Art-land to Expand The Fixies Licensing Programme Across Greater China  Business Wire

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BLH
Google News · Brand Licensing · 20 Oct 2026

Rights & Brands Opens U.S. Office - Total Licensing

Rights & Brands Opens U.S. Office  Total Licensing

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BLH
Google News · Brand Licensing · 20 Oct 2026

The Marsupilamis to debut in the U.S - Total Licensing

The Marsupilamis to debut in the U.S  Total Licensing

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BLH
Google News · Brand Licensing · 20 Oct 2026

Gabrielle Sims – Head of Commercial and Brand Development at Cath Kidston – talks design, momentum and what’s next - Brands Untapped

Gabrielle Sims – Head of Commercial and Brand Development at Cath Kidston – talks design, momentum and what’s next  Brands Untapped

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BLH
Google News · Brand Licensing · 20 Oct 2026

Beyond the gift shop: Lessons from BLE 2026 - Brands Untapped

Beyond the gift shop: Lessons from BLE 2026  Brands Untapped

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BLH
Google News · Brand Licensing · 19 Oct 2026

WD-40® Brand and Duluth Trading Company Team Up for Limited-Edition Apparel and Accessories Collection - Total Licensing

WD-40® Brand and Duluth Trading Company Team Up for Limited-Edition Apparel and Accessories Collection  Total Licensing

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BLH
Google News · Brand Licensing · 19 Oct 2026

Mediawan Kids & Family appoints Toon2Tango as exclusive global agent for its catalogue - Total Licensing

Mediawan Kids & Family appoints Toon2Tango as exclusive global agent for its catalogue  Total Licensing

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BLH
Google News · Brand Licensing · 19 Oct 2026

Peter Rabbit Trail Raises £300k for hospice - Total Licensing

Peter Rabbit Trail Raises £300k for hospice  Total Licensing

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